Tuesday, September 16, 2008

Fiery Pheonix Vodka

Fiery pheonix vodka is a new spirit imported from china. It has a natural and light taste but goes down strong.

It is made from fermented rice water and i aged for at last 6 months outside in clay jars.

"Gan Bei!"

4 comments:

Ardie Yorgans said...

"Management should avoid making its mission too narrow or too broad." Armstrong & Kotler, Ch2 - P.38

A product with great potential, but I feel right now it's too broad. Consider refining what your product is and how to market it to the right audience! This can be highly beneficial in every way.

DreamFlowInc said...

"A clear mission statement acts as an 'invisible hand' that guides people in the organization. Studies have shown that the firms with well-crafted mission statements have better organizational and financial performance." (Armstrong & Kotler, ninth edition, Ch2 - P.37)

I think that the your idea has a good start but is not altogether very clear. It is to broad of a statement. As a customer I want a little more detail in your brand. What is going to make me buy your brand over others? Maybe if you research other brand concepts you can make yours go over the top, better than theirs. But believe me the start is good, I am defiantly interested... but I want to know more.

R. E. Hernandez said...

"Before setting price, the company must decide on its over-all marketing strategy for the product or service."
armstrong&kotler chap.3 pg.264

I can't wait to see more! You need more content my friend to get this product known and to create a buzz around it. Good luck!

Wicked Paws Productions said...

Perhaps what you can do is find out what exactly your target market is looking for. Go to the locations where you can foresee your product being sold and see what happens and whats going on through the customers minds as they order that tasty sip of fiery pheonix vodka. Dont give up my friend!

In addition to marketing intelligence information about general consumer, competitor and marketplace happenings, marketers often need formal studies that provide customer and market insights for specific marketing situations and decisions (Armstrong & Kotler 2009:101)